The opening of Pop Mart at Hamad International Airport fused art, fashion, and contemporary culture into a standout experience. ADS led the opening ceremony, transforming the space into a creative runway. A high-energy fashion show captured Pop Mart’s playful identity, supported by surrounding displays that enhanced the atmosphere—creating a visually engaging moment that positioned the store as a must-visit from day one.
Introduction
The Vision
To transform airport retail into an immersive cultural experience where art, fashion, and storytelling converge. Through the Pop Mart opening, ADS aims to turn moments of travel into moments of discovery—creating engaging, memorable experiences that elevate Hamad International Airport as a hub of innovation and contemporary culture.
Imagination will often carry us to worlds that never were, without it we go nowhere.
Deliverables
- Concept
- Design
- Program
- Activation
- Installation
- influencers
- Experience
- Branding
Client
Qatar Duty Free
Type
Installation & Opening Ceremony
Year
2025