Introduction

Katara Hospitality envisioned a landmark digital installation at Katara Towers Hotel, home to Raffles Doha, to elevate guest experience. As a key VIP hotel for the FIFA World Cup 2022, it aimed to become a global centerpiece.

ADS delivered a dynamic, immersive feature setting new design standards.

What We Delivered

ADS led the full delivery of the atrium feature—from concept and engineering to procurement, installation, and commissioning.

 

 

A precision-engineered system, it seamlessly integrated custom LED tiles, projection, and mirrored surfaces to achieve a cohesive, visually striking experience.

Challenges Overcome

A tight deadline driven by the FIFA World Cup 2022 demanded flawless, fast execution—from production to software calibration.

 

 

The custom system featured parabolic 3D LED tiles, precisely formatted to sync with mirrored walls, creating an illusion of infinite depth and motion.

Project Stats

60

meters above the atrium floor

244

square-meter parabolic LUMOS™ LED display

2,440

million of pixels DV-LED display

Impact

The result: the world’s largest digital kaleidoscope—now a widely photographed attraction and iconic feature of Katara Towers, drawing global visitors.

 

 

Beyond its visual impact, it sets a new benchmark in experiential design and stands as one of Qatar’s top social media hotspots.

Imagination will often carry us to worlds that never were, without it we go nowhere.

Client
Katara Hospitality
Type
Digital Architecture
Year

2020

Deliverables: Design Development – LED Technology – Content Package – Commissioning